Costa Adeje has recovered exceptionally well from the pandemic years, with tourism figures showing a healthy return in visitor numbers and also an increased spend average. The figures were published by the Canarian institute for statistics, and used by tourism body Exceltur to review the 2022 visitor numbers, showing that both the Mediterranean coast and the Canary Islands registered better income results as compared to 2019, with the average spend by tourists rising from €1.234 to €1,530, and Costa Adeje is out in front.
Regarding the number of tourists to the destination (with December’s numbers still to be added), from January to November 2022 Costa Adeje welcomed 1,685398 visitors with an average stay of 7.1 days. And as during the pandemic when businesses was almost stalled, and many hotels upgraded and renovated, there are now more tourist beds in the destination – 46,648 as compared to 44,080 in 2019.
The team from Adeje now at Fitur, the annual Spanish tourism trade fair, will be buoyed by these statistics, and are working this work to consolidate the destination among national as well as international holiday makers. The Adeje team, led by mayor José Miguel Rodríguez Fraga, is part of the wider Canarian delegation but also actively involved with the national alliance of tourism boroughs and the association of Canarian tourism municipalities (AMTC).
There will be a Costa Adeje strategy launch on Thursday January 19th at the AMTC stand, and on the same day Adeje representatives will take part in the ministry for tourism round table meeting as well as assisting in various events, including the presentation of the Adeje Rally and the ITH prize giving session. On Friday they will take part in a Turespaña meeting looking at the challenges in promoting ‘mature’ destinations.
