Adeje Town Hall has an intense schedule for FITUR 2025

Costa Adeje will unveil its new marketing strategies next Thursday at 1:30 pm during Spain's most important international tourism fair

17 january 2025
Adeje Town Hall will attend the Spanish International Tourism Fair (FITUR) next week with a packed schedule of presentations, meetings, and even awards. Costa Adeje's new marketing and product strategies will be revealed on Thursday, January 23rd, at 1:30 pm at the AMTC stand in Madrid. "We are going to FITUR with significant work accomplished over the past year. We have focused on analysing Costa Adeje, developing strategies, and planning new challenges. Madrid will mark the starting point for this new phase."  
 
The delegation will travel on Tuesday to attend key events in the capital, such as the plenary session of the Innpulso Network, of which Adeje Town Hall is a member. Meanwhile, the onsite team will oversee the stand at IFEMA. In the afternoon Adeje mayor José Miguel Rodríguez Fraga, together with the tourism councillor Patricia Paulsen Fölling, and councillors Manuel Luis Méndez Martín, José Antonio Lopez Delgado will attend various events. These include the ReThink Hotel awards, where a Costa Adeje establishment will be receiving an award, and the presentation of Salou as a destination, to which Adeje has been invited as part of the Alliance of Tourist Municipalities (AMT).  
 
FITUR officially begins on Wednesday with a full agenda from early morning. The Adeje delegation will focus on media engagements, attending the official presentation of the Canary Islands stand, and welcoming His Majesty the King of Spain to the fair. The morning will include several work meetings and participation in the AMTC (Association of Canary Islands Tourist Municipalities) presentation at 1 pm, over which the Adeje mayor will preside.  In the afternoon, technical and political representatives will hold further meetings and attend the launch of 'Religious and Spiritual Tourism' at the Canary Islands-Tenerife stand. This aligns with Adeje's rich cultural and religious heritage.  
 
Thursday, January 23rd, will be a highlight for Costa Adeje at the destination’s presentation at the AMTC stand at 1:30 pm which will showcase the year's achievements, the strategy based on the new marketing plan, and new distinctive products. These include luxury health-focused offerings to enhance Costa Adeje’s complementary services.  
 
Before the main presentation, the delegation will participate in the AMT Board meeting, a FiturTech roundtable, and the Rally Villa de Adeje presentation at the Cicar stand at 2 pm. At the same stand, an hour later, Adeje Town Hall will receive the Sports Quality Seal. In the afternoon, the delegation will attend the AMT awards ceremony at FiturTech.  
 
Friday, January 24th, will focus on media engagements and work meetings. The delegation will return to Adeje that evening. Over the weekend, the AMTC team will manage the stand as the fair opens to the general public.