Tourism recovery in good shape as confirmed by the AMTC at the World Travel Market

Member destinations agree on the need for modernisation in the Canarias in what is the main economic motor of the islands

9 november 2022
Canarian tourism destinations taking part in the World Travel Market in the UK this week have confirmed the data showing a very health recovery for tourism in the islands.  The trade fair, considered the most important globally in the industry, has seen the members of the AMTC, the Association of Canarian tourism boroughs, in meetings with industry reps to consider the results of the first half of the year and look ahead, with overall figures showing the islands enjoying a 20% increase in tourism over 2019 figures, the last proper pre-pandemic year for comparison. 
Aspects that have been noted as relevant include increased connectivity from the main airlines flying to the Canaries.  The trade fair has also seen tour operators are giving added value to the emphasis now being placed on sustainable tourism with measures being implemented in top Canarian destinations, and the increased offer of activities and experiences for tourists away from the beach. There is also emphasis on the modernisation of the offer, including digitization in many aspects and the importance of upgrading infrastructures in services was also discussed. 
However despite the general optimism given current figures and projections there is still some levels of uncertainty with the unstable economic situation, Brexit and the war in Ukraine.  But overall the mood at the WTM in London was positive, with a sense that the tourism market is dynamic, and the AMTC members are hoping for continued good results and working to consolidate the recovery despite the uncertainties.