The Spanish government is backing Costa Adeje

The national secretary of state for tourism, Fernando Valdés, visited Adeje yesterday, January 31st, where he met with the mayor, José Miguel Rodríguez Fraga, the Cabildo president Pedro Martín as well as tourism sector representatives.  During the visit Valdés underlined that Adeje, as well as other established tourism destinations in the Canary Islands, represent the best of Spanish tourism and that the national government would be supporting the move to a more sustainable tourism model, one of quality and something tourists are demanding post-pandemic.

 

Valdés commented, “Spain has a stake in supporting this sun and beach destination which represents our tourism model, and we will continue that support”.  He referred to funding being received from Next Generation EU funding by the Canarian association of tourism boroughs (made up of Adeje and 12 other boroughs, tourism pioneers in the archipelago), which was funding increased use of electrical vehicles, the installation of energy efficient lighting, and establishing a digital platform which would bring together all the services on offer in the various destinations for both tourists and residents. In 2019 these 13 boroughs hosted 80% of visitors who decided to come to the Canary Islands.

 

Adeje mayor José Miguel Rodríguez Fraga said that we were living in interesting times for tourism, and were moving towards a digital transition and increased awareness of the need to care for the environment, both key elements in today’s quality tourism destinations.  He said that central government had been working with the sector to see tourism and these destinations flourish.

 

“We are part of a transition in the tourism model that will see us recover our position in the market, and that is why changes in our care for the environment, our commitment to sustainability, and our digital transition are so important: these are the key elements in offering a quality destination”.