Adeje tourism councillor, Adolfo Alonso Ferrera was in Madrid recently, with members of his support staff, attending Fitur, the Spanish tourism trade fair, meeting with the principal trade groups to look to future strategies for the reactivation of Costa Adeje.
The councillor said, “Spanish people are eager to travel, the vaccination rollout is going well and all the indicators are that we can begin to hope for the domestic market to recover this summer, and we are looking to other markets, the German, French, and of course the British, in the hope that we will see them here soon”,
The islands have already re-established 85% of the air links to previous destinations from 2019, and have already begun a strong marketing campaign aimed at the national and regional markets, as well as looking to new niche markets such as remote workers and digital nomads.
The meetings with industry representatives looked at the changes the pandemic had forces and centered on the unification of forces and concentration on three major tourist groups through fusions and joint ventures to improve competivity for the destination. Adeje’s representatives met with people from Avoris Soltour Travel Partners, and with Atos, Orange and Inteligencia Turistica – “three technological companies with interesting ideas for attracting European funding via destination sustainability plans proposed by the national ministry for industry, commerce and tourism.”
The Adeje members also took part in a round table discussion with the AMT group, the alliance of sun and beach destinations in Spain, made up of 8 of the most important tourism destinations nationally – Adeje, Arona, San Bartolomé de Tirajana, Salou, Lloret de Mar, Calviá, Benidorm and Torremolinos. Adeje spoke of the need to promote and work to ensure the safety of visitors to the destinations, something that would be of huge importance to anyone choosing where to holiday and made special reference to work ongoing in Adeje, in partnership with the University of La Laguna and the Institute of Tropical medicines.
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